PespsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a track-record in joint innovation anyway. They indeed created an innovation challenge entitled Pepsico10 in which they appeal to digital entrepreneurs. The aim is to reward 10 digital entrepreneurs in the fields of social commerce and mobile technologies out of 130 appplicants.
China will be the World’s next Internet giant!
Which Internet company generates the greatest number of micro transactions for virtual goods on a daily basis? If they were asked this question, most of our Western readers would undoubtedly mention Google, or Facebook and they would be wrong. In this piece, I will explain why China is virtually the only country that is able to compete with the United States of America with regard to the growth of its Internet industry.
On March 29, at Blogwell, I attended that presentation by Pepper Roukas, American Express on the members project campaign Amex has focused a lot about brand management on social media, … Lire la suite
A while ago, I was asked to describe the Social Web in just 5 keywords. Here are the 5 tags which I have chosen to summarise it: disclosure: the social … Lire la suite
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and … Lire la suite
continued from part one, this article will be published in 10 instalments Five: respecting one’s community (no hard-selling) Social media users come to your websites to gather information, to exchange, … Lire la suite
note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor continued from part one, this article will be published in … Lire la suite
note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor 2010 will be year 6 of the Social Media era … Lire la suite
note: this is the unabridged version of a post originally published at Bnet.co.uk SEO is a serious marketing tool Of all the topics surrounding the web, there is one which … Lire la suite
On Nitro Marketing, there is an interesting story about those who believe that Internet marketing is easy and can be done without work. The truth is, it can’t! And those … Lire la suite