Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating memorable events for customers. These events are meant to elevate an experience and increase the probability of an economic exchange. Today, our economy is an experience economy– meaning that events that engage customers in a personal way are the predominant economic offering. It is important to understand that levels of the economy build on each other. Great experiences begin with a great service, and these services are built on goods. The goods are created from raw materials, which is the basis of all of the economy.
The snow is here. The mountains put on their beautiful white coats. It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, gloves, boots. Today everything is different. The list also includes: tablets, laptops, and primarily smartphones: It is out of the question to travel without technology! Only 4% of French people go entirely offline when on holiday, and 81% of Americans admit that their smartphone is their number one travel accessory. People will always wish to go skiing, and the snow industry has a bright future, but no one wants to be cut off from the world while on a mountain. We are entering the era of skiing connected!
We are living in the era of immediacy and sharing. As skiers, we want everything to be done in this way to make our vacation a unique customer experience. There is a real revolution in behavior. The resorts have understood the stakes and the interest for their image and notoriety: Today, for more than 80% of [French skiiers], Wi-Fi access is a selection criterion when choosing a ski resort. Also, 31% of people in America only select a hotel if it offers free Wi-Fi. Every year, resorts are investing more in IoT and connected infrastructures. Resorts have even implemented something called smart station – a new technology that is available to facilitate the lives of holidaymakers and ensure their comfort.
Skiing Connected: Wi-Fi for all and everywhere
The primary objective of the ski resorts is simple: to offer access to Wi-Fi to everyone everywhere, whether through optical fiber or radio links, a free Wi-Fi central point, or an individual pocket wifi. All amenities at ski resorts are created to satisfy the customer. (e.g., since 2015 the resort of Les Gets [has offered] its holidaymakers a pocket Wifi system enabling them to stay connected everywhere, even when on holiday)A customer’s satisfaction starts with internet access. Nowadays, we want to be able to share everything immediately. The resorts have understood this need have acted to improve. There are more and more photo points installed in front of the most beautiful photo spots of different ski areas. The photo points ensure beautiful photos and selfies for skiers, that of course – thanks to the connected structures – can immediately be shared for our greatest happiness.
Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With the rise of mobile technology, it has only served to make gaming more accessible and possible anytime, anywhere. That’s why it should come as no surprise that the best mobile games on the market rake in big dollars. Using the super-resourceful fact sheet from “PlayMobi” at the end of this article, we are going to take a closer look at the top five mobile game apps and how much money they make on a minute-to-minute basis per year.
Even though he shies away from saying he coined the term social selling, Koka Sexton was indeed one of the pioneers of the term. Social selling is leveraging your social network to find the right prospects, build trusted relationships, and achieve your sales goals. He discusses the best way to engage and use social platforms, and emphasizes that many sales professionals either lack participation or do not participate correctly on social media platforms.
One of the main takeaways from Sexton’s idea is that social media should be a value-adding platform, not a sales platform. He stresses that it is not acceptable to present a sales pitch to a client during an initial interaction. Instead, he advises
salespeople to build relationships with potential clients by engaging with their social media updates and continuously adding value that would be of interest to clients. Sexton is confident that sales representatives would thrive with the right coaching from their sales managers. It is for this reason that proper training of both managers and representatives is necessary.
The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to reassure themselves about the products they are about to purchase. The problem is that these visuals are expensive. People and technology are needed to create these photos. Allure Systems, a French-Chinese start-up, has developed a solution to address this problem.