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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Sunday, March 26, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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Year: 2017

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Diana Mylonas 14/12/2017

Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating … Read on

Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts

Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts

Agnès Lopez 13/12/2017

The snow is here. The mountains put on their beautiful white coats.  It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, … Read on

Mobile Gaming: How Much Money the Top 5 Mobile Games Really Make

Mobile Gaming: How Much Money the Top 5 Mobile Games Really Make

Yann Gourvennec 07/12/2017

Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With … Read on

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Diana Mylonas 04/12/2017

Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of … Read on

Fashion Photography: When Computers Turns Mannequins into Models

Fashion Photography: When Computers Turns Mannequins into Models

Diana Mylonas 29/11/2017

The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to … Read on

Permission Marketing: Give Consumers What They Really Want

Permission Marketing: Give Consumers What They Really Want

Diana Mylonas 14/11/2017

What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information … Read on

Click and Mortar: Is this the Future of Retail Marketing?

Click and Mortar: Is this the Future of Retail Marketing?

Diana Mylonas 09/11/2017

Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Read on

Duplicate content, plagiarism, WOMM and automated blogging

Duplicate content, plagiarism, WOMM and automated blogging

Yann Gourvennec 24/10/2017

Duplicate content is a recurring theme in content marketing. A few days ago I stumbled upon the following blog piece (down there at the bottom). Although it was written in … Read on

Digital Marketing for B2B: What’s in it for businesses?

Digital Marketing for B2B: What’s in it for businesses?

Agnès Lopez 17/10/2017

Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in … Read on

Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer

Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer

Yann Gourvennec 22/08/2017

Influencer marketing is getting big. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up … Read on

influenceinluencer marketingMark SchaeferTraackr
Digital Training: My Advice to Executives In the Middle of a Career Move

Digital Training: My Advice to Executives In the Middle of a Career Move

Yann Gourvennec 06/07/2017

Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain … Read on

digital strategydigital trainingtraining
Let’s build content brands not branded content #imbs17

Let’s build content brands not branded content #imbs17

Yann Gourvennec 13/06/2017

Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz

content brandscontent marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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