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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, May 14, 2022
  • AI and Big Data
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  • Marketing & Innovation
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Year: 2017

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Diana Mylonas 14/12/2017

Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating … Lire la suite

Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts

Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts

Agnès Lopez 13/12/2017

The snow is here. The mountains put on their beautiful white coats.  It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, … Lire la suite

Mobile Gaming: How Much Money the Top 5 Mobile Games Really Make

Mobile Gaming: How Much Money the Top 5 Mobile Games Really Make

Yann Gourvennec 07/12/2017

Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With … Lire la suite

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Diana Mylonas 04/12/2017

Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of … Lire la suite

Fashion Photography: When Computers Turns Mannequins into Models

Fashion Photography: When Computers Turns Mannequins into Models

Diana Mylonas 29/11/2017

The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to … Lire la suite

Permission Marketing: Give Consumers What They Really Want

Permission Marketing: Give Consumers What They Really Want

Diana Mylonas 14/11/2017

What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information … Lire la suite

Click and Mortar: Is this the Future of Retail Marketing?

Click and Mortar: Is this the Future of Retail Marketing?

Diana Mylonas 09/11/2017

Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Lire la suite

Duplicate content, plagiarism, WOMM and automated blogging

Duplicate content, plagiarism, WOMM and automated blogging

Yann Gourvennec 24/10/2017

Duplicate content is a recurring theme in content marketing. A few days ago I stumbled upon the following blog piece (down there at the bottom). Although it was written in … Lire la suite

Digital Marketing for B2B: What’s in it for businesses?

Digital Marketing for B2B: What’s in it for businesses?

Agnès Lopez 17/10/2017

Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in … Lire la suite

Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer

Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer

Yann Gourvennec 22/08/2017

Influencer marketing is getting big. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up … Lire la suite

influenceinluencer marketingMark SchaeferTraackr
Digital Training: My Advice to Executives In the Middle of a Career Move

Digital Training: My Advice to Executives In the Middle of a Career Move

Yann Gourvennec 06/07/2017

Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain … Lire la suite

digital strategydigital trainingtraining
Let’s build content brands not branded content #imbs17

Let’s build content brands not branded content #imbs17

Yann Gourvennec 13/06/2017

Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz

content brandscontent marketing

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Marketing & Innovation is published by Visionary Marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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