Year: 2018

Influencer Marketing: How Should Brands Tackle Malpractices
digital marketing

Influencer Marketing: How Should Brands Tackle Malpractices

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing and it’s expected that this trend…
Data-driven Marketing: norm among pundits
digital Transformation

Data-driven Marketing: norm among pundits

Data-driven marketing has become a common parlance amongst marketers lately. There’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven marketing. Data-driven…
Digital Me Up: A students blog after two and a half years
Content Marketing

Digital Me Up: A students blog after two and a half years

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the program. The idea was to ensure that the students learn…
Overview of GDPR implementation and the advent of ePrivacy in Europe
Web, Internet and the Economy

Overview of GDPR implementation and the advent of ePrivacy in Europe

GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data privacy watchdog (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing fair on November 20,…
Social Media tools: the best tools are your eyes and your brains
digital marketing

Social Media tools: the best tools are your eyes and your brains

In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter was. The ‘dead social media tools society’ Twitter Counter…
Why Your Business Should Move to the Hybrid Cloud
digital marketing

Why Your Business Should Move to the Hybrid Cloud

An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of processing across both public and private…
Swipe Up: How to Make Instagram Stories Ads People Want to Click
digital marketing

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition.  Ads tailored to this channel…
Digital Illiteracy: OECD study highlights the incompetence of users
digital Transformation

Digital Illiteracy: OECD study highlights the incompetence of users

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy, is the result of fears or dislikes and not just a lack of access to electronic resources. Hence, Web application designers should…
Mood Marketing Programmatic Advertising and CDPs
digital marketing

Mood Marketing Programmatic Advertising and CDPs

Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers are using digital means to target audiences through it. Mood Marketing: A Reincarnation with Programmatic Advertising…
Should we replace replace traditional advertising with ethical advertising?
Marketing & Innovation

Should we replace replace traditional advertising with ethical advertising?

Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was…
Insourcing or Outsourcing Digital Transformation Endeavours?
digital marketing

Insourcing or Outsourcing Digital Transformation Endeavours?

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the ‘how’ aspect of the matter. Of course, there is no…
Digital Marketing Tactics for Newbies
digital marketing

Digital Marketing Tactics for Newbies

What digital marketing tactics are suitable for newbies? Although it’s an asset to master IT languages for digital marketing, there are certain tactics that digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going…
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