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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Wednesday, March 29, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
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    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Year: 2018

Influencer Marketing: How Should Brands Tackle Malpractices

Influencer Marketing: How Should Brands Tackle Malpractices

Ahmad Zamir 13/12/2018

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Read on

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on

Digital Me Up: A students blog after two and a half years

Digital Me Up: A students blog after two and a half years

Yann Gourvennec 04/12/2018

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Read on

Overview of GDPR implementation and the advent of ePrivacy in Europe

Overview of GDPR implementation and the advent of ePrivacy in Europe

Yann Gourvennec 29/11/2018

GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data … Read on

Social Media tools: the best tools are your eyes and your brains

Social Media tools: the best tools are your eyes and your brains

Yann Gourvennec 26/11/2018

In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance … Read on

Why Your Business Should Move to the Hybrid Cloud

Why Your Business Should Move to the Hybrid Cloud

Yann Gourvennec 05/11/2018

An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup … Read on

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Angelina Harper 30/10/2018

Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as … Read on

Digital Illiteracy: OECD study highlights the incompetence of users

Digital Illiteracy: OECD study highlights the incompetence of users

Ernest Margerie 25/10/2018

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy, … Read on

Mood Marketing Programmatic Advertising and CDPs

Mood Marketing Programmatic Advertising and CDPs

Ahmad Zamir 23/10/2018

Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon … Read on

Should we replace replace traditional advertising with  ethical advertising?

Should we replace replace traditional advertising with ethical advertising?

Yann Gourvennec 02/10/2018

Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I … Read on

Insourcing or Outsourcing Digital Transformation Endeavours?

Insourcing or Outsourcing Digital Transformation Endeavours?

Ahmad Zamir 26/09/2018

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Read on

Digital Marketing Tactics for Newbies

Digital Marketing Tactics for Newbies

Ahmad Zamir 24/09/2018

What digital marketing tactics are suitable for newbies? Although it’s an asset to master IT languages for digital marketing, there are certain tactics that digital marketers who aren’t well conversant … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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