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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, April 23, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
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  • Marketing & Innovation
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Year: 2018

Influencer Marketing: How Should Brands Tackle Malpractices

Influencer Marketing: How Should Brands Tackle Malpractices

Ahmad Zamir 13/12/2018

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Lire la suite

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Lire la suite

Digital Me Up: A students blog after two and a half years

Digital Me Up: A students blog after two and a half years

Yann Gourvennec 04/12/2018

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Lire la suite

Overview of GDPR implementation and the advent of ePrivacy in Europe

Overview of GDPR implementation and the advent of ePrivacy in Europe

Yann Gourvennec 29/11/2018

GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data … Lire la suite

Social Media tools: the best tools are your eyes and your brains

Social Media tools: the best tools are your eyes and your brains

Yann Gourvennec 26/11/2018

In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance … Lire la suite

Why Your Business Should Move to the Hybrid Cloud

Why Your Business Should Move to the Hybrid Cloud

Yann Gourvennec 05/11/2018

An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup … Lire la suite

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Angelina Harper 30/10/2018

Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as … Lire la suite

Digital Illiteracy: OECD study highlights the incompetence of users

Digital Illiteracy: OECD study highlights the incompetence of users

Ernest Margerie 25/10/2018

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , … Lire la suite

Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs

Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs

Ahmad Zamir 23/10/2018

Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers … Lire la suite

Should we replace replace traditional advertising with  ethical advertising?

Should we replace replace traditional advertising with ethical advertising?

Yann Gourvennec 02/10/2018

Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I … Lire la suite

Insourcing or Outsourcing Digital Transformation Endeavours?

Insourcing or Outsourcing Digital Transformation Endeavours?

Ahmad Zamir 26/09/2018

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Lire la suite

Digital Marketing Tactics for Non-Techies

Digital Marketing Tactics for Non-Techies

Ahmad Zamir 24/09/2018

Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Yann Gourvennec 21/04/2021

2021 luxury market update : it’s all about digital and China

Yann Gourvennec 31/03/2021

4 main ingredients for innovation in Silicon Valley

Yann Gourvennec 29/03/2021

Leadership: a “digital” transformation should be called transformation

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Yann Gourvennec 03/03/2021

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 17/02/2021

B2B Complex sales: how to convince buyers in 2021

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