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Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Lire la suite
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Lire la suite
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Lire la suite
GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data … Lire la suite
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance … Lire la suite
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup … Lire la suite
Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as … Lire la suite
According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , … Lire la suite
Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers … Lire la suite
Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I … Lire la suite
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Lire la suite
Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to … Lire la suite
