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B2B social networks: imagination is the limit

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Business valuation: how much is a business worth and how to find out

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Wednesday, January 27, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
    • Content Marketing
  • Marketing & Innovation
  • Web, Internet and the Economy

Year: 2018

Mobile devices: a platform for the growth of video advertising

Mobile devices: a platform for the growth of video advertising

Amélie Latourelle 18/09/2018

In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular … Lire la suite

B2B Content Marketing in the Age of Artificial Intelligence

B2B Content Marketing in the Age of Artificial Intelligence

Yann Gourvennec 10/09/2018

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Lire la suite

Facebook Page Engagement Is Plummeting And This Is Good News

Facebook Page Engagement Is Plummeting And This Is Good News

Yann Gourvennec 03/09/2018

Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million … Lire la suite

5 Levels of Community Marketing and Why Marketers Still Don’t Get It

5 Levels of Community Marketing and Why Marketers Still Don’t Get It

Yann Gourvennec 27/08/2018

Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid … Lire la suite

Social Selling: learning from worst practices

Social Selling: learning from worst practices

Yann Gourvennec 23/08/2018

Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one … Lire la suite

Is France World Champion for Sales? with @pipedrive

Is France World Champion for Sales? with @pipedrive

Yann Gourvennec 27/07/2018

Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers … Lire la suite

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

Diana Mylonas 26/07/2018

For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the … Lire la suite

Digital Transformation and Influencer Marketing – a @Traackr interview

Digital Transformation and Influencer Marketing – a @Traackr interview

Yann Gourvennec 25/07/2018

Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us … Lire la suite

A La Carte Internet Means No Internet

A La Carte Internet Means No Internet

Yann Gourvennec 23/07/2018

A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about … Lire la suite

Net neutrality: the end of the free Internet?

Net neutrality: the end of the free Internet?

Benedetta Reschini 19/07/2018

Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover … Lire la suite

The New 5 Ps of Marketing in The Digital Era

The New 5 Ps of Marketing in The Digital Era

Yann Gourvennec 17/07/2018

Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. … Lire la suite

Revisiting 'Leading Digital': Updates on findings in Digital Transformation

Revisiting 'Leading Digital': Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of … Lire la suite

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Yann Gourvennec 19/01/2021

B2B social networks: imagination is the limit

Yann Gourvennec 22/12/2020

Covid-19 threatening contact centres with extinction

Yann Gourvennec 16/12/2020

How to prove the impact of influence marketing to your CEO?

valorisation d'entreprise
Yann Gourvennec 08/12/2020

Business valuation: how much is a business worth and how to find out

Yann Gourvennec 16/11/2020

Have search engines become useless? And Google, in particular

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