Delivering Marketing and Innovation News to Visionary Marketers since 1996
In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular … Lire la suite
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Lire la suite
Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million … Lire la suite
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid … Lire la suite
Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one … Lire la suite
Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers … Lire la suite
For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the … Lire la suite
Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us … Lire la suite
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about … Lire la suite
Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover … Lire la suite
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. … Lire la suite
Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of … Lire la suite
