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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Thursday, March 30, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Year: 2018

Mobile devices: a platform for the growth of video advertising

Mobile devices: a platform for the growth of video advertising

Amélie Latourelle 18/09/2018

In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular … Read on

B2B Content Marketing in the Age of Artificial Intelligence

B2B Content Marketing in the Age of Artificial Intelligence

Yann Gourvennec 10/09/2018

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Read on

Facebook Page Engagement Is Plummeting And This Is Good News

Facebook Page Engagement Is Plummeting And This Is Good News

Yann Gourvennec 03/09/2018

Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million … Read on

5 Levels of Community Marketing and Why Marketers Still Don’t Get It

5 Levels of Community Marketing and Why Marketers Still Don’t Get It

Yann Gourvennec 27/08/2018

Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid … Read on

Social Selling: learning from worst practices

Social Selling: learning from worst practices

Yann Gourvennec 23/08/2018

One can learn from social selling worst practices and God knows there are a few. Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a … Read on

Is France World Champion for Sales? with @pipedrive

Is France World Champion for Sales? with @pipedrive

Yann Gourvennec 27/07/2018

Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers … Read on

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

Diana Mylonas 26/07/2018

For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the … Read on

Digital Transformation and Influencer Marketing – a @Traackr interview

Digital Transformation and Influencer Marketing – a @Traackr interview

Yann Gourvennec 25/07/2018

Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us … Read on

A La Carte Internet Means No Internet

A La Carte Internet Means No Internet

Yann Gourvennec 23/07/2018

A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about … Read on

Net neutrality: the end of the free Internet?

Net neutrality: the end of the free Internet?

Benedetta Reschini 19/07/2018

Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover … Read on

The New 5 Ps of Marketing in The Digital Era

The New 5 Ps of Marketing in The Digital Era

Yann Gourvennec 17/07/2018

Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Nos articles depuis 2003

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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