Year: 2018

Mobile devices: a platform for the growth of video advertising
digital marketing

Mobile devices: a platform for the growth of video advertising

In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular growth has enabled mobile devices to become the most sought after means for consumers to access information online. When consumers are…
B2B Content Marketing in the Age of Artificial Intelligence
Content Marketing

B2B Content Marketing in the Age of Artificial Intelligence

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by discovering these “pain-points” and offering services and products that solve their customers’ issues that businesses will be able to fulfil…
Facebook Page Engagement Is Plummeting And This Is Good News
social media & social networks

Facebook Page Engagement Is Plummeting And This Is Good News

Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts [Buffer Blog] What a year for Business Pages on Facebook!It sure feels like every time we as marketers…
5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Marketing & Innovation

5 Levels of Community Marketing and Why Marketers Still Don’t Get It

Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this…
Social Selling: learning from worst practices
Marketing & Innovation

Social Selling: learning from worst practices

One can learn from social selling worst practices and God knows there are a few. Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit…
Is France World Champion for Sales?
CRM and CX

Is France World Champion for Sales?

Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers as a gift, just before closing this blog for the Summer season. CRM company Pipedrive’s content marketing manager shared this…
Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?
social media & social networks

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?

For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? Facebook News Feed Dilemma:…
Digital Transformation and Influencer Marketing
digital marketing

Digital Transformation and Influencer Marketing

Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share an interview I gave for Traackr, the leading influence management platform…
A La Carte Internet Means No Internet
Marketing & Innovation

A La Carte Internet Means No Internet

A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very…
Net neutrality: the end of the free Internet?
digital marketing

Net neutrality: the end of the free Internet?

Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover the world of business. As part of this internship, I asked her to use her linguistic abilities (she is Italian and…
The New 5 Ps of Marketing in The Digital Era
digital marketing

The New 5 Ps of Marketing in The Digital Era

Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Specialized Master of Digital Business Strategy…
Revisiting Leading Digital: Updates on findings in Digital Transformation
digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book. In terms of…
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