Year: 2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, a lot of people have that exact same lifestyle today. Indeed, there is an increasing number of digital nomads. If…

‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to attract and retain new and existing customers. The common belief that ‘Content marketing is a new concept’ is completely wrong.…

Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries. Some might wonder how these businesses reach this digital transformation…

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 which took place in Paris on November 5 2015. He delivered a great presentation. Right after the show I had…

In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from innovation alone? As we are entering an age of digital transformation where “software is eating everything”, I’d like to initiate…

Digital transformation for accountants or any other service industry reminds me of the so-called  ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around town.  Digital transformation and the Boiling Frog syndrome This phenomenon mirrors the issues linked to change management in a large…

Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population and resource consumption and waste. On the other, nobody can fail to notice all the technological advances. This evolution in…

They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How far can your Twitter bird chirp? I’ve been sharing and…

When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social media is particularly useful in B2B. Let’s find out why. B2B and social media: a love story Firstly, it is important to…

What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain quantity of water, the former of a caterpillar. Nobody would usually compare both, since the nature of these transformations, the…

In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise  the impact digital transformation has on sales. The B2B sales sector was considered to some extent protected from the transformation wave. But it somehow appears to be…

Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us too is a lack of trust on the part of…