Season's Greetings from the Visionary Marketing Team
2015 is drawing to a close. This has been a fruitful year from a business point of view. From a personal point of view, it has been a very stressful … Lire la suite
Year: 2015
Digital nomads: combining work and travel
Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Lire la suite
Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to … Lire la suite
3 ingredients to digital transformation
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this … Lire la suite
USer behaviour deeply impacted by digital technology
David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 … Lire la suite
Understanding Digital Innovation
In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from … Lire la suite
Digital transformation of chartered accountants the Boiling Frog syndrome
Digital transformation for accountants or any other service industry reminds me of the so-called ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around … Lire la suite
The future of smart cities: do we really need them?
Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population … Lire la suite
Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? … Lire la suite
B2B and social media: a love story
When it comes to social media, working in B2B with field experts might seem like a bit of a challenge. On the contrary, our view is that social media is particularly … Lire la suite
Digital transformation: one size fits all does not apply
What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain … Lire la suite
B2B Sales: Forrester report predicts death of salespeople
In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise the impact digital transformation has on sales. … Lire la suite
