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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, June 28, 2022
  • AI and Big Data
  • digital Transformation
    • Digital technology
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    • social media & social networks
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Year: 2015

Digital nomads: combining work and travel

Digital nomads: combining work and travel

Mia Tawile 22/12/2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on

Content: the past, present and future of marketing

Content: the past, present and future of marketing

Mia Tawile 09/12/2015

‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to … Read on

3 ingredients to digital transformation

3 ingredients to digital transformation

Yann Gourvennec 03/12/2015

Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this … Read on

USer behaviour deeply impacted by digital technology

USer behaviour deeply impacted by digital technology

Yann Gourvennec 01/12/2015

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 … Read on

Understanding Digital Innovation

Understanding Digital Innovation

Guillaume Villon de Benveniste 26/11/2015

In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from … Read on

Digital transformation of chartered accountants the Boiling Frog syndrome

Digital transformation of chartered accountants the Boiling Frog syndrome

Yann Gourvennec 24/11/2015

Digital transformation for accountants or any other service industry reminds me of the so-called  ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around … Read on

The future of smart cities: do we really need them?

The future of smart cities: do we really need them?

Yann Gourvennec 12/11/2015

Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population … Read on

Twitter stats tools: How far can your Twitter bird chirp?

Twitter stats tools: How far can your Twitter bird chirp?

Mia Tawile 04/11/2015

They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? … Read on

B2B and social media: six success factors for businesses

B2B and social media: six success factors for businesses

Yann Gourvennec 29/10/2015

When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social … Read on

Digital transformation: one size fits all does not apply

Digital transformation: one size fits all does not apply

Yann Gourvennec 26/10/2015

What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain … Read on

digital strategydigital transformation
B2B Sales: Forrester report predicts death of salespeople

B2B Sales: Forrester report predicts death of salespeople

Yann Gourvennec 22/10/2015

In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise  the impact digital transformation has on sales. … Read on

Adblocking: a cat-and-mouse game built on trust

Adblocking: a cat-and-mouse game built on trust

Yann Gourvennec 20/10/2015

Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or … Read on

adblockingcontent marketingdoc searlsInternetYoustice

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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