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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, March 31, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Year: 2015

Digital nomads: combining work and travel

Digital nomads: combining work and travel

Mia Tawile 22/12/2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on

Content: the past, present and future of marketing

Content: the past, present and future of marketing

Mia Tawile 09/12/2015

‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to … Read on

3 ingredients to digital transformation

3 ingredients to digital transformation

Yann Gourvennec 03/12/2015

Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this … Read on

USer behaviour deeply impacted by digital technology

USer behaviour deeply impacted by digital technology

Yann Gourvennec 01/12/2015

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 … Read on

Understanding Digital Innovation

Understanding Digital Innovation

Guillaume Villon de Benveniste 26/11/2015

In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from … Read on

Digital transformation of chartered accountants the Boiling Frog syndrome

Digital transformation of chartered accountants the Boiling Frog syndrome

Yann Gourvennec 24/11/2015

Digital transformation for accountants or any other service industry reminds me of the so-called  ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around … Read on

The future of smart cities: do we really need them?

The future of smart cities: do we really need them?

Yann Gourvennec 12/11/2015

Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population … Read on

Twitter stats tools: How far can your Twitter bird chirp?

Twitter stats tools: How far can your Twitter bird chirp?

Mia Tawile 04/11/2015

They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? … Read on

B2B and social media: six success factors for businesses

B2B and social media: six success factors for businesses

Yann Gourvennec 29/10/2015

When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social … Read on

Digital transformation: one size fits all does not apply

Digital transformation: one size fits all does not apply

Yann Gourvennec 26/10/2015

What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain … Read on

digital strategydigital transformation
B2B Sales: Forrester report predicts the end of salespeople

B2B Sales: Forrester report predicts the end of salespeople

Yann Gourvennec 22/10/2015

In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise  the impact digital transformation has on sales. … Read on

Adblocking: a cat-and-mouse game built on trust

Adblocking: a cat-and-mouse game built on trust

Yann Gourvennec 20/10/2015

Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Nos articles depuis 2003

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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