Marketing Strategy Marketing & Innovation Marketing and social media

visionarymarketing.com - since 1996

Marketing Information Technology Products & Services

A comprehensive visionary paper packed with hindsight, tips and tricks and practical advice
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Internet Marketing: Deploying Social Media In Organisations

A selection of my best articles in the field of social media and social media implementation
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Email Usage In The Workplace

Is email that productivity tool we all think it is or is it not?
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Of Networks And Men: Human and Social Networks

A piece which poses fundamental questions on networks and social collaboration
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Visionary Marketing

The founding document on which this website was built, as early as 1996
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marketing "tweetable" truths... Is a highly enjoyable "truth vs. myth" piece on Marketing at Hubspot. But take these facts and figures with a pinch of salt ... Continue Reading »
innovation... is in the eyes of the beholder. Discover why in this piece about the IDEO shopping cart ... Continue Reading »
sound change management... is what makes a difference in information systems implementation
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Writings »

writing on marketing for the Web since 1996

I have been writing for the Web since the mid nineties, in English and French. I wrote for Internet Magazine and BNet too. My writings are either available at this Website on on my Marketing & Innovation Blog I also write occasionally for the Live Orange Blog

LECTURES »

marketing & innovation and e-marketing

I have a track record for implementing innovations in large complex international organisations. I have taught Marketing at Paris Dauphine and the Paris Graduate School of Management since 2007. I also delivered a great number training sessions throughout my career

KEYNOTES »

marketing & social media keynotes

I am often called for marketing & innovation and social media presentations in public in front of our clients' Execs and larger audiences. See my Like Minds (2010-2011), iStrategy (2011), Figaro Digital (2011) and other keynotes in my blog reports

PRESENTATIONS »

marketing & innovation presentations

Are made available my marketing & innovation slideshare space in which you'll find the marketing material related to my work as an Internet Exec or other presentations developed for this blog, methodologies etc. Feel free to share my marketing presentations

marketing & innovation articles

In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only 136 million users worldwide and it’s LinkedIn: a resounding social network success ...

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It is customary to say that B2C is more adapted to the use of social media than B2B . As matter of fact this is not true. The fact that there are fewer B2B examples of the use of social media is probably due to the maturity of that sector. Here are 7 reasons why B2B is the future of social media ...

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a very interesting and useful market segmentation of brands on social media by Synthesio's Loic Moisand. It is based on his experience in the field. This approach has been very useful for marketing professionals who have an interest in digital marketing ...

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