Our latest posts

    3 weeks ago

    Data-Driven AI Is the Future of Customer Experience

    Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product…
    3 weeks ago

    Protecting your privacy and avoiding cookie pop-ups

    Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have…
    4 weeks ago

    X odus to Bluesky: truth or fiction?

    Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the…
    07/11/2024

    Visionary Marketing 30 years of marketing and innovation

    Visionary Marketing was created in 1995 and will therefore celebrate its 30-year anniversary in 2025. One fine day in 1995,…
    06/11/2024

    C2PA Standard: LinkedIn and AI-generated images detection

    Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature…
    31/10/2024

    GENAI and Content Marketing: Learning from experience

    Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of…
    30/10/2024

    Influencer Marketing: Average European Spend at €3.5m Annually

    The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency.…
    23/10/2024

    Cyber threat Landscape Europe, 2024

    The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives…
    21/10/2024

    NotebookLM by Google: Artificial Voices, Real Concerns

    Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately,…
    08/10/2024

    AGI (General Artificial Intelligence), Myth or Reality?

    Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech…
    27/09/2024

    What if your smartphone were the future of GenAI?

    At the XYZ Paris that took place at Station F on September 27, 2024, George Tsirtsis from Qualcomm stressed the…
    27/09/2024

    Brand Talk Engages Only a Third of Consumers

    CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk…
    23/09/2024

    Harnessing AI to Combat Fraud in Retail and E-Commerce

    Our reporters attended the Paris Retail Week 2024 event, a trade show of which we are media partners, to take…
    20/09/2024

    NRF Europe: a new name for Paris Retail Week

    Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and…
    01/07/2024

    GenAI impact on jobs: doom or boon?

    What is the likely impact of AI and GenAI in particular on jobs, especially in Europe? Two recent reports on…
    07/06/2024

    Music and AI: Back to the Future

    Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to…
    05/06/2024

    Learning AI with the help of robots

    Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI,…
    30/05/2024

    Shopify and AI: Who’s Really in Control of Your Cart?

    In recent years, Shopify has been leading the e-commerce game with a market share of 10.32% as of 2024. Consequently,…
    13/05/2024

    B2B vs. B2C Marketing

    B2B vs B2C Marketing. One often opposes the two main kinds of marketing but aren’t they more or less six…
    06/05/2024

    Rendanheyi, the Haier Management Model

    It’s customary to turn to the US for management lessons, yet Haier, a Chinese company, has probably a lot to…
    25/04/2024

    Multicloud Synchronisation: Onecloud, Google Cloud and others

    How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other…
    22/04/2024

    Perceptron: A History of Neural Networks

    The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above…
    20/04/2024

    Networking and Growing Your B2B Business with LinkedIn

    Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…
    23/03/2024

    Nobody understands how AI works

    No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024,…
    18/03/2024

    Naturally Smart Writing, Beyond the Artificial

    This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI…

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    About Visionary Marketing

    Visionary Marketing‘s Marketing and Innovation website offers insights for marketing and innovation enthusiasts. Since its creation in 1996, the site has hosted over 2,500 articles from more than 40 authors. These articles cover a broad spectrum of topics, including marketing strategies, innovation, and the impact of digital technologies on business practices. The site aims to provide valuable information on the evolving landscape of marketing and how professionals can leverage new technologies and trends in their work. Visionary Marketing is based in the heart of Europe and was officially acknowledged as an online news website by the French Ministry of Culture in 2019.

    Exploring the intersection of marketing and technology

    One of the standout aspects of Visionary Marketing is its commitment to exploring the intersection of marketing and technology. Articles on the site examine how digital advancements, such as artificial intelligence and e-commerce, are revolutionizing the way businesses engage with their customers. The site doesn’t shy away from controversial or speculative topics, often questioning widely held beliefs about the future of technology and its impact on marketing strategies.

    The content on Visionary Marketing is designed to provoke thought and encourage professionals to improve their knowledge and understanding of technology and its business impact as well as marketing as a whole. Whether it’s discussing the nuances of social selling, the importance of first-party data, or the potential of blockchain technology to innovate supply chains, the site provides actionable insights that professionals can apply to their strategies.

    Marketing and Innovation is published and managed by European digital marketing Agency Visionary Marketing

    The human aspect of marketing

    Furthermore, Visionary Marketing places a strong emphasis on the human aspect of marketing. It advocates for personalized customer experiences, underscoring the idea that consumers are not just numbers but individuals with unique needs and preferences. This human-centric approach is evident in articles that stress the importance of understanding customer behavior and leveraging data to enhance the customer experience.

    The site also addresses the challenges and opportunities presented by digital transformation, offering guidance on how businesses can navigate this evolving landscape. From the integration of marketing automation tools to the development of digital in all industries, Visionary Marketing offers a roadmap for businesses looking to adapt and thrive in the digital age.

    A comprehensive resource for visionary marketers

    In essence, Visionary Marketing is a comprehensive resource for anyone interested in the confluence of marketing, innovation, and technology. Its rich archive of articles, spanning over two decades, provides a historical perspective on the industry’s evolution while also offering forward-looking insights that are crucial for today’s professionals.

    Human-centric creation in an AI-driven era

    An important aspect of Visionary Marketing is its commitment to content authenticity and human-centric creation. The articles published on the site are entirely crafted by individuals, which sets it apart in an era increasingly dominated by automated content generation. This human touch ensures that each piece carries the unique insights, experiences, and perspectives of its author, providing depth and relevance that is often lacking in algorithmically generated content.

    Human-centric content and the human substance charter

    Visionary Marketing’s adherence to the humansubstance.com charter is a living proof of its dedication to maintaining the integrity and quality of its content. The charter, developed in collaboration with a group of like-minded bloggers, emphasises the importance of human-generated content in preserving the essence of creativity and personal expression on the Internet. By aligning with this charter, Visionary Marketing not only champions the value of individual contribution but also takes a stand against the dilution of content quality in the digital age.

    In summary, Visionary Marketing’s dedication to man-made articles and its adherence to the humansubstance.com charter not only elevate the quality of its content but also underscore the site’s role as a trusted resource for marketing professionals and enthusiasts seeking insightful, authentic, and diverse perspectives on the ever-evolving landscape of marketing and innovation.

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