Innovation
-
Marketing & Innovation
Innovation Is About Keeping Our Options Open
4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what is it to us who can understand so little about…
Read More » -
Marketing & Innovation
Taking the Wraps off Product Packaging
A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
Read More » -
Adobe marketing
Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
Read More » -
Digital technology
Gartner’s Vision On Data Privacy and The Future Of Mobility
What will be the future of mobility like? The opening session I attended this morning at the Gartner symposium was entitled “by 2017 your smartphone will be smarter than you”. The speakers were Martin Reynolds and Carolina Milanesi from Gartner and the moderator was Charles Arthur from the Guardian. As a matter-of-fact,…
Read More » -
digital marketing
Sinek and the Golden Circle of innovation
Sinek and the golden circle of innovation Today’s selection is this motivational video by Simon Sinek, a master in the Art of captivating the audience while only teaching a single thing and demonstrating it several times in the course of the same recording session. I find the video as impressive…
Read More » -
Digital technology
What innovation really means: the data center robotics example
Data Center robotics can help us understand innovation a little better. We’ve already asked this question many times. What is innovation? What does it mean to build/sell/buy something “new”. And inevitably, as we ask this question, we leave a door open to interpretation. “innovation is in the eye of the beholder”…
Read More » -
Marketing & Innovation
Booz Allen Global Innovation study shows rising R&D investments
The global innovation report is a yearly report showing R&D spendings and Innovation Investments across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&D do not differ much from one year to another. Although the report states…
Read More » -
Marketing & Innovation
Techies and marketers: a case of “Us and Them”
Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption…
Read More » -
digital marketing
Yossi Vardi’s top tips for start-up owners at le Web 12
Start-up owners should take Yossi Vardi’s tips into account. Israeli entrepreneur and business leader Yossi Vardi came on stage at Le Web 12 in Paris today to deliver some of his tips. Unfortunately he was a bit rushed out and didn’t have time to finish his presentation. Here are the tips I…
Read More » -
Digital technology
5 major trends for the future of IT and the Web seen from Silicon Valley
What are the major trends for the future of IT and the Web seen from Silicon Valley?The Orange Blogger bus tour – of which I am the organiser on behalf of Orange – was stopping by San Francisco today and the whole day was hosted by Orange Silicon Valley. Georges Nahon…
Read More » -
social media & social networks
SAS doesn’t need to buy followers, it knows how to attract customers
The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…
Read More » -
social media & social networks
Horowitz recognises Google plus is late to market but announces growth
Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! Horowitz recognises Google plus is late…
Read More »
