Innovation
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Digital technology
Innovation isn’t always where you think it is
It may seem strange but somehow, I’m not entirely certain that innovation is always where you think it is. Sometimes it lurks in corners, or even is conspicuous but you were looking in another direction. Perhaps that’s what happened at showstoppers on February 26th (a preview event before MWC in…
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Digital technology
First few slices of technological innovation at MWC
First few slices of technological innovation at the 2012 MWC event. You certainly know you are in Spain when you can spot the Patanegra at a buffet, but the motivation for the happy few who were present and invited act the showstoppers event in Barcelona today, didn’t quite come for…
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Marketing & Innovation
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…
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Marketing & Innovation
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
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Digital technology
2011 Worldwide Mobile OS market share comparison
2011 Worldwide Mobile OS market share comparison. There are several ways of looking at the market share comparison map by iCrossing. One is to highlight that Apple now has gone over the 50% market share mark in many countries (per below). 2011 Worldwide Mobile OS market share comparison Another is…
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Marketing & Innovation
New shopping cart being implemented at last … but not by IDEO
The new shopping cart is here, at last. In this interesting story, Yannig Roth provides a follow up to the early developments of new style shopping carts as was described in a famous 1998 IDEO video. New shopping cart being implemented at last … but not by IDEO As Roth…
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Digital technology
Data Centre innovation: Nexenta is a kind of Linux for storage
On June 1, 2010, we paid a visit to Nexenta, to attend a company presentation on data centre storage innovation delivered by Jon Ash, VP of Sales and Marketing and Brad Stone, CTO. There are 30 people working for Nexenta, a lot of the development being done in Russia, and…
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Web, Internet and the Economy
8 lessons I have learnt from Silicon Valley entrepreneurs
Silicon Valley entrepreneurs can teach us a few things. I summed it all up in 8 short lessons. I have just come back from a week spent in Silicon Valley, during which I was able to have meetings – as part of a press tour – with various start-ups in the areas…
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Marketing & Innovation
It’s never been so easy for a start-up to get started on a very low budget
On June 2nd, 2010 we had the opportunity to meet with Howard Greenfield, president ofGO associates, a global consulting firm that helps companies bring technology to the market place. Howard Greenfield is also EIR (i.e. Executive In Residence) at the plug and play Tech center, a unique facility in Sunnyvale…
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Content Marketing
When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
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digital marketing
investing in innovation in times of crisis
Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't…
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