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5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social selling is about strategy it’s not about tools

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Customer service is a major source of frustration for consumers

How to scale a B2B start-up globally in just two years

US Start-up Marqvision tackles counterfeiting on marketplaces

Dall-E : Can AI Become a useful ally for Businesses

Must-read: Scott Berkun Spells Out The Myths of Innovation

Gamification: Innovating Marketing and Retail

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, January 27, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy
Trends in Networking and Collaborative Work:  the Networked Economy

Trends in Networking and Collaborative Work: the Networked Economy

Yann Gourvennec 06/12/2005

The advent of Collaborative work is now well and truly established within the enterprise world. Is it leading to a networked economy? In a mid-2004 survey, analyst company IDC pointed out … Read on

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Yann Gourvennec 18/11/2005

Is Web 2.0 amoral? You already knew about Nicholas Carr’s famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what … Read on

Innovation process: does nit-picking stifle innovation?

Innovation process: does nit-picking stifle innovation?

Yann Gourvennec 12/11/2005

Innovation process is often mentioned when innovation comes into play. Is it a mistake though? Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed … Read on

Nicholas Carr: IT doesn’t  matter  or  does  IT, really?

Nicholas Carr: IT doesn’t matter or does IT, really?

Yann Gourvennec 31/05/2003

If there is one article worth reading at the moment, it must be Nicholas Carr ‘s “IT doesn’t matter” which was published by the Harvard Business Review in May 2003. … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

State of Sales Enablement
Yann Gourvennec 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Ahmad Zamir 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Yann Gourvennec 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social Selling Strategy
Yann Gourvennec 09/01/2023

Social selling is about strategy it’s not about tools

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