Featured articles

    2 weeks ago

    GEN AI and Content Marketing: Learning from experience

    Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
    14/08/2023

    Breaking down silos: digital transformation’s greatest myth

    ‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
    19/06/2023

    Creating Success through LinkedIn Live and Social Media

    LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many…
    4 weeks ago

    Behavioral Targeting is the right way forward

    A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
    13/01/2023

    Buzzsumo deems Google and SEO clinically dead

    The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among…
    25/04/2023

    Reducing the carbon footprint of digital advertising

    Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…
    31/01/2023

    Supercharge your marketing with customer communities

    Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…
    05/01/2023

    The Immersive Web is Meta’s ultimate goal, not the Metaverse

    What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview…
    20/07/2023

    Do you need bigger or better data on a market to boost sales?

    Let’s look at a major marketing misconception today: the more marketMarket definition in B2B and B2C - The very notion…
    08/02/2023

    App-driven product-led marketing is the new growth hack

    Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…
    19/01/2023

    Ask these 3 questions if you want your customers to love your brand

    So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People…
    06/03/2023

    How to use social media visuals more effectively

    Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…
    25/01/2023

    5 takeaways on the current state of Sales Enablement

    What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried…
    30/10/2023

    Visionary Marketing gets a makeover

    The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and…
    21/02/2023

    Authors warn that Innovate or Die mantra may be wrong

    Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this…
    13/06/2023

    Everyone is a creator as Roblox prepares for AI and VR

    With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note.…
    17/03/2023

    Understanding Platform Business Models Now and in the Future

    Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…
    31/10/2023

    Promoting employees increases risk that they leave

    A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…
    09/01/2023

    Social selling is about strategy it’s not about tools

    Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…
    3 weeks ago

    A day in the life of a GIS program manager

    Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic…

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      Today's digital world explained by Facebook

      A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and Internet users in general have a very short attention span: But this is completely normal. They use multiple devices, while multitasking. Just think about yourself every evening, watching TV, with your Laptop on your lap, and your phone in on hand (and probably a tablet charging in the other room). Do you imagine…

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    • May- 2016 -
      24 May
      digital marketing
      Yann Gourvennec
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      Ghosting, a new social phenomenon caused by digital

      Today, people communicate using social networks, through direct messaging applications. Digital made communication extremely simple. In fact, people build relationships through dating apps such as Smeeters, Tinder or Meetic. A lot believe that it is a desperate way to find ‘the one’. However, some people do not agree: they think these apps are a “cool way” of meeting new people. Regardless of their purpose, 10% of 18-24 year olds used online dating applications in 2013. Today, this share rose to 27%. One phenomenon always leads to the rise of another new phenomenon: The widespread of digital lead to the growth…

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    • 12 May
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      Mia Tawile
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      Snapchat is a new social media opportunity for businesses

      How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its fun platform. I discussed with the Apéro Digital team, Florentin Soonckindt and Baptiste Ricart, two marketing and communication students who are passionate about digital. Apéro Digital’s concept is simple: informing you in less than a minute daily. They explained how they found the opportunity in using Snapchat’s growth to develop…

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    • Apr- 2016 -
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      digital marketing
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      Digital, taking agriculture beyond borders

      Appearances are often deceptive: Agriculture is an industry that is thought to be very traditional and artisanal, very far from technology and digital. Well, just like some of you, I believed that too. However, I recently discovered that this is not really true. I’ve had the chance to discuss with Heico Keich, CEO of Trademachines, a German start-up that set up a search engine for used machinery. TradeMachines is a search engine for used machinery, which gathers the offers of many sellers and traders around the world. It allows the customers to have a transparent overview of available used machines,…

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    • 20 April
      digital marketing
      Yann Gourvennec
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      Virtual Reality : a revolution for e-commerce

      Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the other day, my colleague gave me a virtual reality cardboard headset. I was so excited to try it on. And yes, within a few seconds, I found myself on a rollercoaster, upside down in the air. It reminded me of a project I was working on last year, on IKEA and its virtual reality app. The latter allows customers to visualise the…

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