digital marketing
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Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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App-driven product-led marketing is the new growth hack
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who a product evangelist at Amplitude, we discussed this new groundbreaking trend and the reallocation of marketing dollars towards apps to…
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Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest…
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Study proves that ‘digital natives’ do not exist
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are stronger than fiction. Study Shows ‘Digital Natives’ Do Not Exist Digital natives have been…
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Forrester advises advertisers to put Twitter on Back Burner
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the…
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Buzzsumo deems Google and SEO clinically dead
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative social platforms and stand out from the crowd to get more visibility. The report has a few harsh words for Search Engine…
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Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and…
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Customer service is a major source of frustration for consumers
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com is entitled “Customer Service: When Emotions Take Control”. It could serve as…
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US Start-up Marqvision tackles counterfeiting on marketplaces
Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed Emmanuel Alavoine, Head of Expansion at…
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Dall-E : Can AI Become a useful ally for Businesses
Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing as the earliest successful AI program was written in 1951, but has evolved quite a bit since then. Trending recently…
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First Party Data : An 18% Increase in Consumer Conversion
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent and secure option for data collection. Subsequently, this is generating…
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Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience…
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