Year: 2010

Bloggers aren’t always better when they have large followings. Smart is better than big is what I learned from the second presentation I attended at Blogwell in Philadelphia on November 9, 2010. It was that of the Hershey Company; not a household name in some parts of Europe so we have…

SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…

You may not yet be familiar with Cisco and its ‘trusted advisor’ approach – in which the equipment provider is raising the bar and advising its clients rather than just selling to them. But what is a ‘trusted advisor’ and how do you achieve that status? Professor Lee Schlenker from…

Carlos Jordan de Urries and Chrystele Bazin, senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for…

Good morning, we are on Monday, the twenty-first of January zero two thousand and eight. No this isn’t a typo, but rather a sign that we are taking into account the fact that humanity still has a few millenniums to go through. Well… hopefully! [One may have doubts when one…

What is the status of Social media in the Middle East? I have just come back from Cairo, where I was invited by the heads of the Cairo Orange Labs (see the video here) and their French counterparts in order to attend a presentation of what the telco is doing in…

According to Synthesio’s Moisand, the social media monitoring market has greatly evolved since 2006 and showed signs of maturity in the consolidation actions among various actors. Scoutlabs was bought out by Lithium Technologies, Sysomos by Marketwire. The bought-out companies were easy prey “at the moment of the explosion of social…

Jamie Moss, a principal analyst at Informa telecoms and media, and columnist at telecoms.com has this interesting story about the m2m market and the positioning of carriers within this market. Informa analyst describes pacified M2M market Moss’s account follows Informa’s “embedded connectivity event” which took place in London in September…

How to boost your events with social media. Here are the tips we can give to marketers who would like to integrate social media into their traditional events in order to make them something different and positioning for their brand. 11 tips to boost your events with social media. Recipe…

One of my favourite subjects is the (mis)use of Email and bullying in the workplace. I have nothing against the tool per se, I’ve been using it for a long time, but I openly bear a grudge against those who are using and abusing this tool to make other people’s…

Arista brings cloud networking in the data centre and increases performance 5 times for 10 times less power. On 3 June 2010 we had the opportunity to meet with some very important figures of the Silicon Valley in Menlo Park California. We had indeed a meeting with the people from Arista,…

Clustrix is a start-up which devised a new file data management system to support highly transactional Websites. Paul Mikesell, CEO and co-founder of Clustrix explained that his aim was to help “Web businesses spend less time working on their infrastructure, and spend all their time trying to make their site better…