product design
-
Marketing & Innovation
Taking the Wraps off Product Packaging
A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
Read More » -
Marketing & Innovation
Booz Allen Global Innovation study shows rising R&D investments
The global innovation report is a yearly report showing R&D spendings and Innovation Investments across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&D do not differ much from one year to another. Although the report states…
Read More » -
Digital technology
is user-friendliness a sure marketing bet?
Is user-friendliness sufficient to drive marketing success? Very often, I hear people say that you have to make your end-users’ lives easier to generate marketing success. However paved with good intentions this statement may be, I did ask myself the question of whether making users’ lives easier is a sustainable…
Read More »