marketing
-
Marketing & Innovation
Byron Sharp: debunking the myths of marketing “How Brands Grow”
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are inspirational (Crossing the chasm in 1992 for instance), some are…
Read More » -
Marketing & Innovation
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…
Read More » -
Marketing & Innovation
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
Read More » -
Digital technology
2011 Worldwide Mobile OS market share comparison
2011 Worldwide Mobile OS market share comparison. There are several ways of looking at the market share comparison map by iCrossing. One is to highlight that Apple now has gone over the 50% market share mark in many countries (per below). 2011 Worldwide Mobile OS market share comparison Another is…
Read More » -
Marketing & Innovation
Startups Don’t Need Marketing … Or Maybe Later by Fred Wilson
Startups Don’t Need Marketing … Or Maybe Later. Is a piece by Fred Wilson, an NYC Venture Capitalist, about why Marketing isn’t what a startup needs when its initiative is kick-started. Startups need intuition, hunches, “segmentuition” as I often say, not pricy surveys or acquisition campaigns. All of that comes…
Read More » -
Web, Internet and the Economy
Me and the Web: matters of no consequence – The Little Prince
Our friends from Likeminds in Exeter have asked me to write a little piece about me and the Web and it didn’t have to do with business matters, so there it is, with a few literary references of no consequence. “Ha tutte le carte in regola per essere un artista”…
Read More » -
Content Marketing
When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
Read More »