digital marketing
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video strategy: 3 top tips for success on YouTube, Facebook and TikTok
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the fore. Opting for the right video strategy is therefore essential for brands in the 21st century. However obvious that may…
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What will be the future of content marketing for the years ahead?
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than 80 different clients, mostly B2B, which is our speciality and preferably in the I.T. sector and telecoms. When I turned Visionary…
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5 tips to spruce up your online content with images
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory, I deliver my 5 top tips to beef up your…
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A few thoughts regarding the future of content marketing beyond 2020
Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new research on content marketing to populate my presentation, which was presented online on Aug 2020. A bunch of surveys on…
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True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list caught my attention as its topic sounds very up to date. It triggered more thoughts about how to make fake…
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360-degree customer view: what it is and how it works
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships solutions, to understand the true meaning of a 360-degree customer view. What is it and how does it work, beyond…
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6 tips to boost your e-commerce site with email marketing
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a good start. But what if, once the user has clicked that check-out button, you don’t hear from him anymore? Jason…
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Natural Language Processing Transcription for Journalists
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer.…
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Internet Monitoring : Brands could do better
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring evolved by interviewing my colleague Aurélien Blaha at Digimind‘s premises. In this interview, Aurélien has given me an account of…
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BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
On May 31, UK agency Browser Media Agency published a report about the top 100 digital marketing influencers in the world. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top. Visionary Marketing’s…
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