Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled “15 golden rules for web 2.0” there is a strong requirement for large enterprises to launch interactive marketing initiatives – be they called 2.0, pinko marketing or anything else for that matter – not just because of the buzz word but because there is growing consciousness of the need to engage in better, less top-down discussions with one’s clients. The whole world is awash with concepts like wikinomics (link to past posts on this subject, click here) and co-marketing, but the real issue is not about whether this is required but in actual fact, how to make the rubber meet the road.
Scammers and Social Networks go very well together. In a Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of Mr Stewart’s chase for the … Lire la suite
What are the rules for Web 2.0 or social web success? This document was originally designed to address the questions which were sent to me by large customers wanting to … Lire la suite
A brand new version of the Orange Business joint innovation whitepaper for business services – which I have co-authored with Jean-François Fava Verde – has just been made available (Whitepaper … Lire la suite