Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks … Lire la suite
Today’s selection is… Chris Brogan’s latest piece which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds … Lire la suite
This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 5 … Lire la suite
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?
To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing is a new form of marketing, more respectful, more centred on our customer’s interests and requirements, based on the principles of crowd sourcing and customer centricity. So I ban this kind of language as well as other terms like “targets” which are often times the staples of traditional marketing but are outdated and not applicable to social media marketing. Despite what most people think, social media marketing has to be thought of in the long-term, not in the short term.
This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 6
Can you give us 5 tips as to how company can manage a crisis through social media?
In fact, despite what most people think, and despite the usual romantic stories told about Internet crises and rumours, managing crises is a long-term rather than short-term exercise. Crises in social media in fact, reflect what is bad with your company, not what is wrong with your community management or the way you handle it. Here are my 5 tips about managing crises:
This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6
Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with social media
At first sight, one may think that social media marketing is only devoted to large corporations which can afford to hire big enough teams to manage such new activities.
But I think it’s just the other way round.
One of the biggest beauties of social media is that it makes word-of-mouth marketing accessible even to those who have very little means. Hence, unless you are a small and medium-size enterprise with difficulties to cope with your own business and not enough time on your hands to visit your customers and do your everyday work, I would suggest on the contrary that you use social media to gain brand awareness and do business.
This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 1 of 6
Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:
Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today.
BFI has been around for 100 years and is behind each and every film. But the organisation isn’t known at all. The passion though is overwhelming, be it for films or football. Richard showed how similarly – even though the two companies are very different – social media can be leveraged for both subjects.
Anna Ketting was presenting for KLM today at the usefulsocialmedia. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. … Lire la suite
On March 29 I attended Sabre’s presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre is … Lire la suite
The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this … Lire la suite