wikinomics
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collaboration / télétravail
Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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Marketing & Innovation
10 steps to 2.0 interactivity nirvana
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for web 2.0" there is a strong requirement for large enterprises…
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Marketing & Innovation
Social networks are used as back-doors for online fraud
Scammers and Social Networks go very well together. A Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of Mr Stewart’s chase for the uncovering of a Romanian scammer. His extraordinary biography (a guy who 15 years ago was mopping the floor in McDonald’s restaurants…
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social media & social networks
Social Internet: 15 golden rules for Web 2.0
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they…
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Marketing & Innovation
Joint innovation: a client perspective in real-time
A brand new version of the Orange Business joint innovation whitepaper for business services – which I have co-authored with Jean-François Fava Verde – has just been made available (Whitepaper download). This latest version of the whitepaper was distributed at Connect 2007, the worldwide event for Orange Business Services clients…
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