The path to Big Data: Challenges and Opportunities

ShareTweetShareThe New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Read More

Google Plus Engagement Leaves Big Data Experts Nonplussed

ShareTweetShareToday’s selection … Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms … Read More

“Social Media is evolving into Social Mass Media” – Hootsuite video

ShareTweetShareA few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was  online. Then I was swamped with a flurry of tweets and … Read More

5 major trends for the future of IT and the Web – #blogbus

ShareTweetShareThe Orange Blogger bus tour – of which I am the organiser on behalf of Orange of which I am the Director of Internet and social media – was stopping … Read More

4 suggested business models for Facebook to make money with its platform

value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now

For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.

current data is available for free

Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.

Hitachi: making social media work for B2B

Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.