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AI and Big Data
Infographic: The path to Big Data – Challenges and Opportunities
The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining as the new way of carrying out market research. As a matter of fact, data mining isn’t new – I…
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social media & social networks
Google Plus Engagement Leaves Big Data Experts Nonplussed
Is this piece in Adweek about Gigya’s insights regarding Google Plus and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. Google Plus Engagement Leaves Big Data Experts…
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social media & social networks
Social Media is evolving into Social Mass Media – A Hootsuite video
A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was online. Then I was swamped with a flurry of tweets and mentions about some of the insights I had delivered in that video. I am very grateful to Hootsuite for shooting…
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social media & social networks
The Good, the Bad and the Ugly about Facebook
Nope! Facebook will never be Yahooed! Let me explain why. This is my second contribution to the innovation generation blogs, an initiative sponsored by Alcatel. Here is my second piece entitled: Facebook, The Good, Bad and Ugly. No one knows exactly where the social network is going, but it’s certainly going…
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Content Marketing
Is App.net ‘s Dalton Caldwell the new Zuckerberg?
Dalton Caldwell, 32, is the founder and CEO of App.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., then joined Symbolic Systems in 2003. He was a precursor in social networks (check his bio on wikipedia) at the…
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Digital technology
5 major trends for the future of IT and the Web seen from Silicon Valley
What are the major trends for the future of IT and the Web seen from Silicon Valley?The Orange Blogger bus tour – of which I am the organiser on behalf of Orange – was stopping by San Francisco today and the whole day was hosted by Orange Silicon Valley. Georges…
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social media & social networks
Facebook business model: four suggestions for Facebook to monetise its platform
4 business model suggestions for Facebook to monetise its platform by Alban Fournier. Alban is a graduate from Essec Management School in Paris. He has proficiency in Management, Change Management, Marketing and Consulting services. He has worked on various engagements with Schneider Electric and Tencent, the leading Chinese Internet company.…
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social media & social networks
A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
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Marketing & Innovation
Hitachi Data Systems: making social media work for B2B
Sharon Crost is Global Online Marketing and B2B Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco. B2B, it didn’t come as as surprise to me ( I made a presentation…
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social media & social networks
Evidence on engagement rates on facebook shows little interaction
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…
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social media & social networks
Diaspora, the open project to rekindle social media (not to kill Facebook)
“Diaspora isn’t about killing Facebook or Google+,” the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web“. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus…
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social media & social networks
The paid version of Hootsuite is now available
Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more features unless mistaken. The paid version of Hootsuite is now…
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