The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Lire la suite
A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was online. Then I was swamped with a flurry of tweets and … Lire la suite
Nope! Facebook will never be Yahooed! Let me explain why. This is my second contribution to the innovation generation blogs, an initiative sponsored by Alcatel. Here is my second piece … Lire la suite
Dalton Caldwell, 32, is the founder and CEO of app.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., … Lire la suite
The Orange Blogger bus tour – of which I am the organiser on behalf of Orange of which I am the Director of Internet and social media – was stopping … Lire la suite
value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now
For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.
current data is available for free
Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.
Tess Tucker is head of digital marketing for Justeat. Justeat is an aggretator of local takeaways. You go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and have just over 12,000 (1/3 of the total) restaurants in the UK
Sharon Crost is Global Online Marketing and Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco and it’s no surprise to me ( who already made a presentation at an earlier edition of Blogwell in Atlanta a couple of years ago) that B2B is one of the major targets for social media. Here is why, in 5 questions, asked by Sharon to the riveted Blogwell audience.
Just before I post a 2 part piece on Byron Sharp’s “brand that grow” marketing opus, here is a link he added on his blog to a facebook “fan” survey which shows that engagement rates are extrelmely small; a conclusion I’ve already made a number of times, underlying the “cyberbabble” effect on facebook.
Dephine Rémy-Boutang’s blog post on comparing influence on online purchases by Facebook and Twitter, in which Twitter is said to be more influential than Facebook. Delphine’s posts refers to The Summer 2011 Online Shopper Intelligence™report was put together by Kanta Media from a survey of 2,574 online purchasers between July 14 and August 8, 2011.
“Diaspora isn’t about killing Facebook or Google+”, the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web”. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus James Barisic. At first sight, Diaspora looks very much like Google+ with its “your aspects” links on the left-hand side, which link to Friends, Family, Work relations and acquaintances.