Year: 2018

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social media for several business reasons: generating leads (45%), obtaining customer recommendations (32%) or employing them for social selling (27%) . Defining a social…

Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s digital landscape is quite different from that of the West. Let’s discuss a few questions which would help you comprehend…

A while ago Jean-François Fiorina delivered a speech on tuition fees in business Education, where he emphasized that education entails a cost. Once this fact is understood, it is wise enough to walk the roads of strategic thinking to timely secure funding options for tuition fees. This would ensure that each element…

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing Group that has had remarkable success in the past few years. In order to learn more about and get an…

The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As a result, the chatbot market is expected to grow by 37% in the next 4 years . But, what are they really? Enhancing…

It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings together several subsidiaries comprising of a game distribution company that caters to a broad socio-demographic group in France and a…

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…

Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big business and government. Cyber-attacks, database breaches and other cyber security issues cost Australia more than $1 billion a year, a…

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving managerial decision-making.   We live in a time…

Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part series, we will explore the BAI’s unique value proposition around improving…

Through this article, I would like to take you on a trip to India, and give you a tour of how sales happen. Selling technology is an interesting phenomenon to look at, whether it concerns B2B or B2C selling. Selling technologies : techniques matter I was in a mobile store in India…