I met Trey Pennington at Likeminds in Exeter at the end of February and I must admit that I’m very happy that Trey has now become a friend. Not only has he written a very nice post (see per below) about my experience regarding online b2b marketing and recorded a great video at Bovey Castle (below too) when we were there, but as he is a fast traveller it’s very easy for us to have lunch on the Champs Elysées and I don’t even have to travel 😉 Besides, I discovered that Trey is one of the world’s most connected people on Facebook. So here you go, not only is Trey a very nice chap but he is an absolute genius when it comes to word of mouth marketing; this is certainly worth knowing (contact details here). Now over to him for this interview at Bovey Castle after the Likeminds summit and I really can’t find anything else I can add to his great post (ps: Trey is a video wizard too, I have included his video interview per below).
The LikeMinds 2010 conference in Devon, England brought some of the sharpest marketing minds throughout Europe together in the ancient Roman city of Exeter. One bright mind there was Yann Gourvennec, who is the director of Internet and digital media forOrange Business Services. Orange is a pure B2B play who is investing into innovating through new media. He says, “social media is an enabler.” I had the opportunity to sit down and interview him at Bovey Castle in Devon, England.
read more on b2bbloggers LikeMinds 2010 Interview: B2B Marketing Lessons from Yann Gourvennec of Orange Business Services