Year: 2018

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social … Read on

Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s … Read on

A while ago I delivered a speech on financing of Higher Education, wherein I emphasized that education entails a cost. Once this fact is comprehended, it is wise enough to walk the … Read on

The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As … Read on

It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings … Read on

Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big … Read on

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part … Read on

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part series on Why Future Managers Should Invest … Read on

Through this article, I would like to take you on a trip to India, and give you a tour of how sales happen. Selling technology is an interesting phenomenon to … Read on