social media strategy
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social media & social networks
Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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social media & social networks
Brogan Declares Social Media Not Dead But Boring
Is Social Media boring? Chris Brogan’s latest piece which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds 2010 in Exeter where I keynoted too: he was passionate, energetic… and warning the world that something big was happening.…
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social media & social networks
my tips for social media management in Romania and elsewhere (5/5)
Name a few examples as to how social media management has helped Orange get more brand awareness? My tips for social media management in Romania and elsewhere (5/5) In most markets in which it operates in the consumer space, Orange has a very good brand awareness not to say the…
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social media & social networks
my tips for social media management in Romania and elsewhere
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing…
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social media & social networks
My tips to businesses for crisis management through social media
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 3 of 6 Can you give us 5 tips as to how company can manage a crisis through social media? In…
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social media & social networks
My tips for social media management in Romania (2/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 2 of 6 Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with…
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social media & social networks
My tips for social media management in Romania and elsewhere (1/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 1 of 6
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social media & social networks
Intuit: the social media manager who found his job with social media
Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:
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social media & social networks
How Manchester City is using social media to stir passion
Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today. BFI has been around for 100 years and is behind each and every film.…
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social media & social networks
KLM shows how to pilot social media for one’s clients’ benefit
KLM’s Anna Ketting showed us how to pilot social media for one’s clients’ benefit. She was presenting for KLM today at the usefulsocialmedia conference. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. 70% of its traffic to KLM.com…
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social media & social networks
Sabre holdings: the great community race on social media
On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger…
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social media & social networks
Sungard harnesses Yammer to leverage employee creativity
Yammer is big in high-tech. The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the…
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