Andy Sernovitz: “large companies getting into social media need support and SMBC was the missing piece in that puzzle”

ShareTweetShareLast week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author … Read More

Discovery Channel on Shark Week at Blogwell: “enthusiasts are doing our marketing”

ShareTweetShareDiscovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the … Read More

SMBC’s Bob Pearson: “Social Media is not for geeks, it is about direct conversations with your customers” (unabridged)

ShareTweetShareimportant notice: this is the unabridged version of an article which was originally published on the Sterling Performance blog by Bnet.co.uk Bob Pearson, has just been appointed President of the … Read More