digital Transformation

Increasing brand advocacy with Social Media

On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy.

Increasing brand advocacy with Social Media

Brand Advocacy

According to the influencermarketinghub, Brand advocacy is the ‘most valuable marketing strategy today’. Here is their definition of the term.

“Brand Advocacy simply means that the people who are closest to your brand and love the product or services, will continue to show support for your brand by promoting the organization organically to new audiences.”

SMBC posted the video recording of our presentation. Assuming your firewall isn’t going to block Vimeo, we kindly invite you to view the recorded session per below.

Brand Advocacy

Here is the introduction to the video by the SMBC representatives:

In his BlogWell Atlanta case study presentation, “Succeeding in Social Media Initiatives,” Orange Business Services’ Head of Internet & Digital Media, Yann Gourvennec, explained how they’re finding success in social media as a business-to-business brand.

Yann’s case study covered how they’re finding passionate buyers online that advertising cannot reach, how they are using video, and how they haveve used social media feedback to improve their products.

About Blogwell and Social media

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit
BlogWell is produced by GasPedal and the Social Media Business Council. The Social media business council is now called

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
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