Corporate blogs are not a piece of cake, and trustworthy Corporate blogs are few and far between … Josh Bernoff from the computer analysis company Forrester says so in an . In fact, looking at Josh’s comments through a magnifying glass, it’s not just a matter of blogs but of weariness with the ‘advertising’ tone of voice used by too many companies. A subject (of lamentation) repeatedly on this blog and IRL as well, alas.
Blog Council: Here are a few trustworthy corporate blogs
This is nothing new for the faithful readers of Visionarymarketing.com. We have been debating it in our columns for years (16 to be precise). Now is the time for companies to react and start real conversations with their ecosystems. In B2B, it’s not just about customers, because according to marketing.
So which corporate blogs are leading by example? The blog council has spoken out on the subject, following in the footsteps of Josh Bernoff of Forrester, by publishing a list of ‘trustworthy’ blogs that they felt were worth a visit. Well, I’ll give it to you in a nutshell, the Orange Business Services blog ‘‘ is listed as one of the most trusted blogs. So, in this new year, and before making any good resolutions, let’s raise our glass to the health of its authors. Here is a new year that is off to a good start.
Here is the text by Michael Rubin from the Blog Council (of which Orange is the only European representative by the way).
Here are some other examples of trustworthy blogs (and yes, they are all members of the Blog Council) :
- Analog Devices
- Cisco Systems
- General Electric
- Graco (Newell Rubbermaid)
- Mayo Clinic
- Orange Business Services
- Pitney Bowes
- Robert Wood Johnson Foundation