Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as … Lire la suite