I am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool … Lire la suite
Social media culture is a crucial aspect of social media implementation. Last month, on Nov 10, 2009, the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant … Lire la suite
What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that … Lire la suite
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). … Lire la suite
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social … Lire la suite
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have … Lire la suite
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).
The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye … Lire la suite
Once your Corporate stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for Web 2.0) and once they have established how their 2.0 strategy should be articulated (refer to our interactivity matrix), quite a few questions remain: how to create a professional looking blog and how to make it known? How long does it take every day and how many visitors may I expect? Where should my blog reside, should it be hosted or should I put it on my corporate server? What should I do so that it is well indexed by Google and other search engines? What are the do’s and don’ts of Corporate blogging, what are the risks… These are some of the questions that we come across most of the time with regard to corporate blogging. In this article, we will spell out the steps which can lead to proficient Corporate Blogging and we’ll try and address the above questions.
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled “15 golden rules for web 2.0” there is a strong requirement for large enterprises to launch interactive marketing initiatives – be they called 2.0, pinko marketing or anything else for that matter – not just because of the buzz word but because there is growing consciousness of the need to engage in better, less top-down discussions with one’s clients. The whole world is awash with concepts like wikinomics (link to past posts on this subject, click here) and co-marketing, but the real issue is not about whether this is required but in actual fact, how to make the rubber meet the road.
There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating … Lire la suite