Mendler: the workspace of the future is all about conversations #live11

reporting live from Orange Business Live in Munich

Workspaces of the future, an industry analyst perspective

In his introduction, Michael Burrell from Orange Business Services described  some of the main market trends include:

  1. consumerization of IT, tuning the way that IT is working on its head.
  2. The millenials are also changing things in the workplace
  3. mobility is enabling people to work from anywhere
  4. cloud technology is changing the ay that IT can be purchased and rolled out

Conversation isn’t just about Voice

Informa’s Camille Mendler (@cmendler on Twitter) introduced the subject by saying that what she wants to talk about is “conversations” before delving into workspaces of the future. Conversation isn’t about “exchange of thoughts; talk” as Merriam Webster defines it. Conversation isn’t about “voice” anymore Camille says. We have to rethink what we describe as “conversation”.

One has also to think about who is involved Camille added. One type of conversation doesn’t fit all. All regions have their preferred ways of conversing (re. conversation type slide above). The challenge is to have the flexibility to use whatever tool is best fitted.

BYOC will not be going away

BYOC/BYOT (Bring your own computer/telephone) she added is no longer a threat in a day and age when Nasa is controlling launches through iPad and iPhones. Camille says that this is not going away and the ability to take an order from a tablet, for instance, is improving business processes.

Conversations … between things

Conversation, is not only taking place between people, it includes things, and even thing to thing (like the Poken experiment which we have carried out at Orange Business Live this year in Munich).

Camille says that we are moving into “conversation as a service”, conversations is moving into mobility, cloud and “as a service”.

ROI study sheds light on web conferencing business business benefits (1)

it’s not just GREEN IT …

It’s not just with Green IT that ROI calculations are a must. Conferencing is very much at the centre of most discussions on that topic at the moment. I believe that Cisco’s much touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda. The recent interest in environmental issues  (as in our new CO2 saving tool)  – no longer disconnected from business – has also triggered an outstanding revival in the conferencing market. Similarly, the accelerating pace of globalisation and the fact that business teams are now increasingly scattered across different regions is no longer a subject for the likes of Charles Handy (who warned us more than 13 years ago that virtual organisations were our future) but a reality that almost all knowledge employees have to live with and a potential opportunity that the most nimble of us can leverage. No doubt then that the demand for conferencing tools is rising.

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