today’s selection is…
Dephine Rémy-Boutang’s blog post on comparing influence on online purchases by Facebook and Twitter, in which Twitter is said to be more influential than Facebook. Delphine’s posts refers to The Summer 2011 Online Shopper Intelligence™report was put together by Kanta Media from a survey of 2,574 online purchasers between July 14 and August 8, 2011.
Twitter influences more consumer purchases than Facebook – Controversial? « Social Business Strategies
Twitter is more influential than Facebook when it comes to influencing purchases according to a study conducted by Kantar Media Compete as part of their quarterly Online Shopper Intelligence Study
35% of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5% percent of Facebook users said the same.
via Twitter influences more consumer purchases than Facebook – Controversial? « Social Business Strategies.