Twitter: influencing online purchasing behaviour

today’s selection is…

Dephine Rémy-Boutang’s blog post on comparing influence on online purchases by Facebook and Twitter, in which Twitter is said to be more influential than Facebook. Delphine’s posts refers to The Summer 2011 Online Shopper Intelligence™report was put together by Kanta Media from a survey of 2,574 online purchasers between July 14 and August 8, 2011.

Twitter influences more consumer purchases than Facebook – Controversial? « Social Business Strategies

Twitter is more influential than Facebook when it comes to influencing purchases according to a study conducted by Kantar Media Compete as part of their quarterly Online Shopper Intelligence Study

35% of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5% percent of Facebook users said the same.

via Twitter influences more consumer purchases than Facebook – Controversial? « Social Business Strategies.

Yann Gourvennec
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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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