building outstanding brand advocacy with social media: a matter of hard-work!

Building outstanding brand advocacy with social media

Here is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social media”.

I’m not too certain about the title, I would not like to be perceived as a smug b*****d who thinks he has succeeded and looks at his results, self satisfied and over assertive.

I like implementing innovation through trial and errors, and above everything, it’s hard-work that I value (I already mentioned a few things about that in my latest piece on Scott Berkun’s myths of innovation). This presentation, this story is just about that: hard-work. If there is one thing I should be entitled to be proud of it’s that one.

Now, you can watch it and enjoy!

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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 till 2013. He is a lecturer, a keynote speaker, an author and blogger. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing.
Yann Gourvennec
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