big data
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digital Transformation
Big Data: there is a dire need to get back to basics
Back to basics! Belgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives. When I discovered Pierre Nicolas’s prose, I must admit that I felt better for discovering that the issue of “small data” is ubiquitous. Big Data: there…
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digital Transformation
Marketforce Set to Improve European Shopping Experience
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company with offices in Britain, and more recently in France and Spain, have begun to revolutionise the…
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