The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Lire la suite
Today’s selection is… Belgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives. When I discovered Pierre Nicolas’s prose, … Lire la suite
Today’s selection … Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms … Lire la suite
Mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company … Lire la suite
The emerging technologies and methodologies outlined in this paper can increase our abilities to use the data to put our business into perspective. The figures are a good place to start in understanding what they reveal about our work and our work place. Frames, which shape implicit convictions about what work is all about, condition how we capture and interpret the data at our disposal. The business horizon separates the realities we see in the market today from the trends that may well define what opportunities the future holds.