Month: March 2014

Email: is it a necessary or unnecessary evil? – with Luis Suarez
social media & social networks

Email: is it a necessary or unnecessary evil? – with Luis Suarez

I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email. That’s my point precisely. Email is…
Is Marketing Automation A New Marketing El Dorado?
digital marketing

Is Marketing Automation A New Marketing El Dorado?

Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There is this realisation by companies that nurturing visitors, leads and clients can lead to something. Marketing Automation adoption on the…
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