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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, June 28, 2022
  • AI and Big Data
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Year: 2014

The *real* Internet of Things

The *real* Internet of Things

Yann Gourvennec 03/11/2014

Part II of my minutes of the private Youstice meeting which took place in Prague on October 18-19, 2014 is devoted to another subject: the Internet of things. “The more … Read on

ECommerce: a Dire Need of Online Dispute Resolution

ECommerce: a Dire Need of Online Dispute Resolution

Yann Gourvennec 27/10/2014

The world of eCommerce is in dire need of Online Dispute Resolution (ODR). These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place … Read on

conferenceCRm
Rule of three: More Competition Leads to Less Competition

Rule of three: More Competition Leads to Less Competition

Yann Gourvennec 12/09/2014

today’s selection is a (very old post) dated 2006, taken from this very blog … More Competition Leads to Less Competition (rule of three) … in which I was commenting … Read on

AT&TBusinessColberteconomicsfree tradehigh techmarketingmarketsregulatorsSteven Colberttelecomtelecoms
Taking the Wraps off Product Packaging

Taking the Wraps off Product Packaging

Yann Gourvennec 31/07/2014

Today’s selection is… A selection of creative packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another … Read on

consumer productsCPGInnovationpackagingproduct design
Thought for the Day in Earnest

Thought for the Day in Earnest

Yann Gourvennec 29/07/2014

Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made … Read on

Vendor Relationship Management (VRM) Is The New CRM

Vendor Relationship Management (VRM) Is The New CRM

Yann Gourvennec 22/07/2014

What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember … Read on

CRmVRMYousticeZbynek Loebl
6th Webit Congress 2014: a viral marketing campaign worthy of note

6th Webit Congress 2014: a viral marketing campaign worthy of note

Yann Gourvennec 21/07/2014

The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to … Read on

2014conferencecongressIstamboulmarketing viralwebitWebit Congress
Global Social Media Event (Live at 4:00 pm CET) #SMDay

Global Social Media Event (Live at 4:00 pm CET) #SMDay

Yann Gourvennec 24/06/2014

On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. … Read on

Globalplatformssocial media
Reinventing Marketing at Adobe Summit 2014

Reinventing Marketing at Adobe Summit 2014

Yann Gourvennec 14/05/2014

My first presentation at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how … Read on

AdobeInnovationmarketingSoftware
Web design and user experience: simple is beautiful

Web design and user experience: simple is beautiful

Yann Gourvennec 09/05/2014

I am sick and tired about hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let … Read on

user experienceUXwebsites
Brands on Social Media: Start With Strategy, Not Listening

Brands on Social Media: Start With Strategy, Not Listening

Yann Gourvennec 05/05/2014

On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social … Read on

brand advocacye-cairninfluencesocial media expertssocial media strategyStrategy
Email: is it a necessary or unnecessary evil? – with Luis Suarez

Email: is it a necessary or unnecessary evil? – with Luis Suarez

Yann Gourvennec 24/03/2014

I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was … Read on

collaborationcooperationemailEnterprise 2.0enterprise social networkIBMLuis Suarezproductivitysocial networks

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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