Month: March 2013
Techies and marketers: a case of “Us and Them”
Marketing & Innovation
13/03/2013
Techies and marketers: a case of “Us and Them”
Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption…
Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo
Marketing & Innovation
07/03/2013
Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo
No, you’re not deaming! The SticknFind startup raised closed to 1 million dollars on the Indiegogo crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have…
These Norwegians Who BOOST Mobile Advertising
Marketing & Innovation
05/03/2013
These Norwegians Who BOOST Mobile Advertising
On my third day at Mobile World Congress in Barcelona, I stopped by the Boost communications booth in order to have a chat with some of the world’s trailblazers and innovators in the mobile marketing market. It’s true that mobile advertising is the next big thing, but not much has…