7 reasons why the business world hates social media
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have … Lire la suite
Tag: Forrester
User-generated content (UGC) is part of the Internet DNA
The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with clients mainly in the IT world at the end of the 1980s and the beginning of the 1990s. The approach was no longer demographic but behavioural.
