social media
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social media & social networks
my tips for social media management in Romania and elsewhere
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing…
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social media & social networks
My tips to businesses for crisis management through social media
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 3 of 6 Can you give us 5 tips as to how company can manage a crisis through social media? In…
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social media & social networks
My tips for social media management in Romania (2/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 2 of 6 Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with…
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social media & social networks
My tips for social media management in Romania and elsewhere (1/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 1 of 6
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social media & social networks
Facebook business model: four suggestions for Facebook to monetise its platform
4 business model suggestions for Facebook to monetise its platform by Alban Fournier. Alban is a graduate from Essec Management School in Paris. He has proficiency in Management, Change Management, Marketing and Consulting services. He has worked on various engagements with Schneider Electric and Tencent, the leading Chinese Internet company.…
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social media & social networks
SAP: convincing the CFO that B2B social media can be a benefit
Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the…
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social media & social networks
Social media war: Twitter bans sharing on LinkedIn profiles
Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and…
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social media & social networks
Useful Social Media: What social media tool for what message?
I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation,…
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social media & social networks
How Manchester City is using social media to stir passion
Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today. BFI has been around for 100 years and is behind each and every film.…
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social media & social networks
A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
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social media & social networks
SAS can’t buy followers but it knows how to attract customers
The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…
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social media & social networks
Nissan: lessons learnt from the Web in India
The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often…
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