is user-friendliness a sure marketing bet?

ShareTweetShare Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, … Read More

google maps on mobiles: the path to user-friendliness

ShareTweetShare Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your … Read More