Pespsico: from crisps to “innovation incubator”

PespsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a track-record in joint innovation anyway. They indeed created an innovation challenge entitled Pepsico10 in which they appeal to digital entrepreneurs. The aim is to reward 10 digital entrepreneurs in the fields of social commerce and mobile technologies out of 130 appplicants.

Chinese Internet industry ready to grow beyond borders (1/2)

China will be the World’s next Internet giant!

Which Internet company generates the greatest number of micro transactions for virtual goods on a daily basis? If they were asked this question, most of our Western readers would undoubtedly mention Google, or Facebook and they would be wrong. In this piece, I will explain why China is virtually the only country that is able to compete with the United States of America with regard to the growth of its Internet industry.

A Search Engine Optimisation (SEO) survival guide for marketing managers (part 1) – unabridged

ShareTweetSharenote: this is the unabridged version of a post originally published at Bnet.co.uk SEO is a serious marketing tool Of all the topics surrounding the web, there is one which … Read More