Neuromarketing: Manipulating or Understaning Consumer Behaviour?

today’s reading tip …

At least there is one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which they share it. Anyway, today’s reading selection is taking us to Fastcompany’s Kevin Randall’s post on Neuromarketing, i.e the use of neuroscience in order to tap into consumers’ subconscious and understand their motivations. 5 brands – quoted by Randall – are already using this kind of “science”. No doubt that nice debates will crop up in the future.

is user-friendliness a sure marketing bet?

ShareTweetShare Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, … Read More