On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top and I’m number two in the list put forward by account manager Will Greenwood. What I particularly like in this report is the fact that BuzzSumo not only measures the number of followers but also takes into account the actual engagement which is taking place through Social media channels. You can browse the list of top hundred digital marketing influencers according to BuzzSumo from the following URL vismktg.info/top100digitalmarketersinfo.
Top 100 Digital Marketing Influencers according to BuzzSumo
Influencer marketing is nothing new, people have always considered the opinions of their peers as a part of their decision making process. However, the constant rise of social media has caused brands to increase their influencer marketing efforts in recent years, with a 1500% increase in the number of Google searches for “influencer marketing” over the last three years.The rise in popularity of all social media platforms has meant finding the right people to work with on social media can be a long and time-consuming task.
Thankfully BuzzSumo’s extremely handy influencer reports make the whole process a lot easier. I’ve previously spoken about BuzzSumo on multiple occasions before and the Browser Media blog is full of love for their various tools.What are BuzzSumo influencer reports?BuzzSumo’s influencer tool allows you to search for topics, domains, or specific users to find the key influencers from within your industry. These individuals, or companies, are then ranked depending upon their ‘influence’ on the specific area you are searching for.You are able to further refine your list by selecting the type of influencers you want to find (e.g. companies, bloggers, journalists etc.), selecting the locations they are from, and to ensure they are active and engage with their audience.