Before you claim Digital Strategy Success, defining digital strategy is a must
Digital strategy, digital transformation …
It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think that everyone hears the same thing when we use them.
This could not be more false. And decidedly, digital (the term ’digital’ in itself can be interpreted in various ways) is keen on quirky terminology.
According to Yahya El Mir, co-founder of iRevolution, a really successful digital strategy is when we do it X10! Click To Tweet
Always the inevitable hipsters, digital professionals use such terms en masse without always understanding what they really mean. For fear of being taken for has-beens.
In the case of digital strategy, interpretations vary from one expert to another, but you shouldn’t draw the conclusion that it means nothing. That’s why we created the Horror Museum of Digital Transformation with our client, iRevolution.
Digital revolution and digital strategy success
Even if many commentators (remember the Solow computer paradox) do not hesitate to question the idea of a digital revolution, when the proof is in the pudding, nothing much is left but to eat the pudding. Theory matters so little at the end of the process.
So, to define the digital transformation, what it is and what it is not and what it can represent for a company, I interviewed Yahya El mir so that it gives us his point of view.
Digital revolution: the proof is in the pudding
I’ve known Yahya for over 10 years, having met him when he was the CEO of IT services company SQLi. I must admit I was impressed by his field knowledge, his efficiency, his professionalism and his ability to remain humble. It is clear that those professionals who are the most humble are also often the most seasoned.
So, when we had the opportunity to work with him and his teams on the digital transformation horror museum, we found out not surprisingly that we were on the same page, and that we had the right true anecdotes to prove our points.
As the saying goes, with digital strategy as anything else, the proof is in the pudding.
Enough said, I proposed to Yahya to deliver his vision through this piece entitled “A successful digital strategy is when you do it 10X! which provides the background for a series of articles posted on this new blog dedicated to digital transformation. Obviously, all these articles will be teaming with examples.
Digital strategy success is when you do it 10X!
When it comes to digital transformation, you have to be revolutionary and know how to think. The 10X Rule is the path to success, explains Grant Cardone, in his eponymous book. To succeed, you have to thing 10 times bigger, fix objectives that are ambitious and also give you ten times the ability to succeed. Little goals can only lead to little successes.
That is real digital transformation. Let me explain my vision.Digital transformation is a break point – the biggest mistake is to just keep on doing as beforeCLICK TO TWEET At a time when digital transformation is on everyone’s lips, you cannot talk strategically without exploring the importance that digital has in business.
Digital is used to sell, to expand businesses, to communicate with customers … in a nutshell, to do business better.It is a tool that lets us multiply our results 10X– or even 100X or 1000X. Without it, you will have only “digitized” – to put it another way, at best, you will have automated your existing processes, and, at worst, introduced technology for the sake of it, where it adds nothing, just because it is in vogue