digital marketing

Web design and user experience: simple is beautiful

I am sick and tired about hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs.

Web design and user experience: simple is beautiful

Web design and user experience: simple is beautiful
Web design and user experience: simple is beautiful

Have you noticed that most successful websites are, by and large, designers’ nightmares? eBay, Amazon, Yahoo!, Gmail, trip advisor, Schibsted’s websites, Rakuten’s platforms etc. to name a few aren’t really good examples of “nice” websites, but they are all very effective. In the early days, and for a long time after that, Yahoo! was nicknamed the “typographic nightmare” by designers because they didn’t even know how to antialias their logo.

So why are Corporate clients still focusing on those eccentric designer websites which look like tablet apps, behave like crazy and have a huge negative impact on SEO.

Go figure it out… What about hubris?

6 Best Practices from 251,391 Website Experiments (and how to apply them)

By removing the optional “Search” field, Seamless was able to reduce choices and create a more …er, seamless experience for their visitors.
Results:

  • 20% increase in click-through-rate
  • 5% increase in completed orders no. 3. Words matter. Focus on your call to action

Profile: One of the fastest-growing online legal services company, based in SF
Rocket Lawyer applied best practice #3 to their “incorporate” landing page:

  • Original: “Incorporate Now”
  • Variation: “Get started”

 

go on reading at 6 Best Practices from 251,391 Website Experiments (and how to apply them) 

Yann Gourvennec
Follow me

Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
Back to top button