my tips for social media management in Romania and elsewhere (5/5)

ShareTweetShare This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part … Read More

my tips for social media management in Romania and elsewhere (4/5)

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?

To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing is a new form of marketing, more respectful, more centred on our customer’s interests and requirements, based on the principles of crowd sourcing and customer centricity. So I ban this kind of language as well as other terms like “targets” which are often times the staples of traditional marketing but are outdated and not applicable to social media marketing. Despite what most people think, social media marketing has to be thought of in the long-term, not in the short term.

my tips for social media management in Romania and elsewhere (3/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 6

Can you give us 5 tips as to how company can manage a crisis through social media?

In fact, despite what most people think, and despite the usual romantic stories told about Internet crises and rumours, managing crises is a long-term rather than short-term exercise. Crises in social media in fact, reflect what is bad with your company, not what is wrong with your community management or the way you handle it. Here are my 5 tips about managing crises:

my tips for social media management in Romania and elsewhere (2/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6

Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with social media

At first sight, one may think that social media marketing is only devoted to large corporations which can afford to hire big enough teams to manage such new activities.

But I think it’s just the other way round.

One of the biggest beauties of social media is that it makes word-of-mouth marketing accessible even to those who have very little means. Hence, unless you are a small and medium-size enterprise with difficulties to cope with your own business and not enough time on your hands to visit your customers and do your everyday work, I would suggest on the contrary that you use social media to gain brand awareness and do business.

my tips for social media management in Romania and elsewhere (1/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 1 of 6

Likeminds keynote presentations: the ultimate recap

ShareTweetShareLikeminds was this extraordinary event which took place at the end of February in Exeter, UK with a great lineup of speakers (I’m talking about the other participants). The likeminds … Read More

SMBC’s Bob Pearson: “Social Media is not for geeks, it is about direct conversations with your customers” (unabridged)

ShareTweetShareimportant notice: this is the unabridged version of an article which was originally published on the Sterling Performance blog by Bnet.co.uk Bob Pearson, has just been appointed President of the … Read More