learn from the savviest European social media practitioners … and save £ 100 on ticket price

I will be taking part in the oncoming Social Media B2C Marketing Summit due to take place in London, on June 25th and 26th and as I am preparing for the event, I took a few moments to dig my teeth into the programme and I realised it’s not a conference but the conference on European Social Media … absolutely packed with extremely high profile social media managers from some of the most prominent European brands. It was high time something was done to catch up with the likes of Blogwell in the USA, and here it is, right at our door, so it’s an event you shouldn’t miss.

building outstanding brand advocacy with social media: a matter of hard-work!

ShareTweetShareHere is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social … Read More

why big business needs social media … under certain conditions

ShareTweetShare  On May 5, 2009 I was invited to deliver a presentation at the Digital Marketing Forum in Budapest, Hungary. The seminar was chaired and facilitated by fellow LinkedIn networker, … Read More

Social Media: Beyond the ROI issue

The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called “big logos”. Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).

The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a – very private – club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.

enterprise collaboration matrix: positioning the various types of services

Telepresence may be on top of the media agenda at the moment, but I don’t think that this will make the need for different types of conferencing modes any less important. On the contrary, the advent of telepresence is breathing life into this entire industry. This is a typical example of a competitive advantage applied to an industry as a whole, as Michael Porter would have it.

ROI study sheds light on web conferencing business business benefits (1)

It’s not just with Green IT that ROI calculations are a must. Conferencing is very much at the centre of most discussions on that topic at the moment. I believe that Cisco’s much touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda. The recent interest in environmental issues (as in our new CO2 saving tool) – no longer disconnected from business – has also triggered an outstanding revival in the conferencing market.

golden rules for corporate blogging: do’s and don’ts (3/3)

the do’s and don’ts of Internet Blog writing

Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be. This list of do’s and don’ts of Internet blog writing can be used as a Vademecum (literally in Latin ‘come with me’, a manual which you can take with you at all times) for expert Internet writers. It could also be treated as a Charter describing which rules to follow, and each expert should confirm that they have read these guidelines.