I will be taking part in the oncoming Social Media B2C Marketing Summit due to take place in London, on June 25th and 26th and as I am preparing for the event, I took a few moments to dig my teeth into the programme and I realised it’s not a conference but the conference on European Social Media … absolutely packed with extremely high profile social media managers from some of the most prominent European brands. It was high time something was done to catch up with the likes of Blogwell in the USA, and here it is, right at our door, so it’s an event you shouldn’t miss.
The Social Media Marketing Summit (25-26 June, London UK)
Social media represents a growing marketing opportunity for business to directly engage with their consumers. The phenomenal growth of social media activity has meant consumers are now interacting with their favourite brands and regularly checking for the latest updates online.
Orange, Heineken, Unilever and KLM are a selection of brands which have embedded social media throughout their marketing campaigns. Join these leading brands on the 25-26th June at the 2012 Social Media Marketing Summit, London.
Learn how to deliver engaging and interactive marketing tactics to entice your consumers to engage with your brand. O2, Honda, Tom Tom, Barclaycard and many more will share exclusive case studies, their everyday experiences and best practice, so you can improve your social media marketing efforts.
Orange has been very active in the Social Media space since early 2008 and now has an online fanbase of over 3 million fans. With a presence on Twitter,
Google+ and Dailymotion – in which Orange has a stake – Orange has experience in using multiple networks – and insight on which networks are best for different kinds of marketing. Hear how this telecoms giant chooses different social platforms to engage with their community and meet marketing goals.
how to decide which tools work for you : hear how Orange decides which social network works best for them and how you can decide depending on your organisations goals.
learn which social platforms are most effective to market your brand and build brand awareness: Orange will share which worked best for them and why
hear why Orange doesn’t just rely on Facebook and Twitter: discover which other social networks you should be using and how these can help your online marketing.
reporting live from Orange Business Live in Munich
Daniel Thorniley (left) runs his own private business consultancy, but in his own words, he is not a “loser”. He as 235 Corporate clients even though he is on his own. He was able to acquire so many clients because he knew them through partnership and trust and he had known them for many years.
What is going on in the world. The IT industry is doing well ane even extremely well in emerging markets. Pharmeutical and health is doing vell. Industrial and b2b products are doing rather well but b2c is more sluggish. There are several reasons why business ie emerging slowly from recession:
Reason 1 is that the banking sector is not yet functioning properly. Big companies need banks to borrow money. Whereas emerging countries like China or India are trying to slow down growth, western countries would like to be able to borrow more money to whip up the economy,
Consumption is strong in many emerging countries, but in many others like Britain, consumers are not doing that well. Interest on savings is very weak, unemployment is coming down slightly but is still strong. In the US, 9-10% of workers are jobless. But what is the average number of hours worked in US is the lowest number since 1945 with only 32 hours per week (37.5 hours in Austria, 35.6 in France, UK 41 hours). Just because people have been kept in jobs in the US doesn’t mean that they are happy and ready to spend more. The value of the housing market has fallen dramatically since 2006. The Greek issue shot up because of corruption and misspending.
BRIC should include Mexico too!
BRIC should also include Mexico. Emerging markets are low volume, fast growth, whereas western countries will be high volume and low growth. We cannot apply our western patterns to the emerging markets. In the middle East, competition is coming from new markets (BRIC and Eastern and Central Europe) competing on low quality and prices.
Thornliley’s advice for working in emerging markets
Daniel Thorniley delivered the following advice to companies which want to do business properly in emerging markets:
Don’t overburden yourself with KPI’s
talents in the emerging markets are great! give more independence to local staff on the ground
avoid short-termism: Quarterly reporting isn’t working in the emerging markets
note: this piece was originally written for the Orange Business Live blog
On May 10, 2011, the Orange Biznis Forum meeting took place in Bratislava, Slovakia. The guest speaker at that meeting was the much revered Canadian Ice Hockey legend Mark Messier, who is now retired. Mark had come to share with us some of his best tips with regard to team management and leadership inspired by the strong moments in his rich and long career. This business meeting had taken place the morning after we had witnessed the splendid victory of the Ice Hockey team of the Czech Republic, at the Orange arena in Bratislava [footage of the match available from our Posterous account]
a living legend
It’s not everyday you come across a living legend, and even though I’m rather new to Hockey, I could well sense that we were experiencing a very special moment when Mark Messier came to talk to us about leadership and management at an Orange Business Meeting organised by our Orange representatives based in Bratislava, the Capital town of Slovakia in central Europe. Mark played hockey for 26 years and he retired only six years ago. He played in Edmonton, Canada for 12 years and then joined the New York Rangers with whom he won the Stanley cup in just three years. He is credited for the amazing turnaround of the New York City team, despite incredible media pressure.
Mark opened his presentation with an old Cherokee quote: “there are two wolves inside you” he said, “one good and one bad; guess who wins? The one you feed!”.
The real challenge is how to convey a “positive and energetic attitude”; something he understood when talking with his uncle Victor Messier “some sort of Guru and philosopher”, in a “Buddhist kind of way” according to his own words. Victor showed him the pictures of one Alex Grey, an artist interested in anatomy whose paintings were trying to make personal energy visible in 7 foot-high paintings. Mark described this as a defining moment. Although he admits that this kind of revelation could happen in various ways according to who you are and how you feel. What is important is to understand “how you can capture the energy in order to show a positive attitude which can lead you to success”.
If you haven’t been able to attend the Ragan Social Media summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the slidecast, inclusive of all comments and please note that this is a downloadable presentation, and that there is no copyright, this is a creative commons presentation (details are included on slide 2).
Here is the video recording and synchronised slidecast of my presentation at Likeminds in Exeter at the end of February. My pitch was about “building outstanding brand advocacy with social media”.
I’m not too certain about the title, I would not like to be perceived as a smug b*****d who thinks he has succeeded and looks at his results, self satisfied and over assertive.
I like implementing innovation through trial and errors, and above everything, it’s hard-work that I value (I already mentioned a few things about that in my latest piece on Scott Berkun’s myths of innovation). This presentation, this story is just about that: hard-work. If there is one thing I should be entitled to be proud of it’s that one.