Like Minds and Media Aces: Culture & Tech event in Paris – June 28

Paris: Culture+Tech

Like Minds and Media Aces present:

Paris: Culture+Tech

28 June 2011

An amazing line-up of speakers, a fascinating subject, in the City of Light

The printing press, the telegraph, the phone. Three devices that changed not only way that we communicate, but shifted the way an entire world thought.

Now in the digital age and with the rise of social media, how is our interconnectedness and the expectation of ubiquitous information changing the way we think?

From how to we talk to how we listen, we’ll be exploring the technological innovations and cultural phenomena that surround us on our voyage as human beings.

Join us at Like Minds Paris

Registration is €300 only. Early bird registration is available at 200€ before 1st June, with additional rates available for Like Minds Club Members and previous Like Minds Attendees.

for Like Minds Paris: Culture+Tech

Andy Sernovitz: “large companies getting into social media need support and SMBC was the missing piece in that puzzle”

Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well known author of the Word of Mouth Marketing opus.

It’s now more than 2 1/2 years since I joined the former blogcouncil, now known as Social Media Business Council, and a lot of water has gone under the bridge. I thought, as Hervé Kabla and myself – co-founders of Media Aces in France – are currently finalising our book entitled ‘Social Media Taught to My Boss’ (in French, but I’m open to suggestions from publishers), that it would be a great idea to sit with Andy and review the history and principles of SMBC as well as take a bit of hindsight and see how things had developed over the years. It’s hard to describe but spending 3 years of field practice in Social Media for a large company implies that a lot of work and effort has been put into these initiatives. Sometimes it’s good to put down one’s tools and muse.

Andy keeps repeating that doing Social Media for large groups is not as easy as doing the same for an individual or a small shop. I know that many people must not believe that this is true. « You are a big brand hence it’s way too easy » a lot of people must think. Yet nothing has ever been more true. Innovating within a large enterprise is a never-ending, groundhod day-like heavy-lifting exercise. This is why SMBC is important. It enables the heads of Social Media like us to get together, to help each other and to learn from one another. This is what Andy is referring to as being the « missing piece in the puzzle ».

And this is also why there are now more than 150 members within SMBC. Hats off Andy!

here are some of the 150 members of SMBC as of now …

media-aces: evangelising about Corporate social media in Europe

http://media-aces.org blog now open

Media-aces.org is the blog which will underpin our new club of European social media enterprise experts. This isn’t just another blog about web 2.0, but the platform which we will use in order to evangelise about social media and how important it is in the business world.

  • read on at http://media-aces.org